Week 4: Empathy Map
- Flipside
- Nov 29, 2020
- 1 min read
Updated: Dec 1, 2020
Following our presentation, we started working on our empathy map which represents different aspects of our persona, Nevo.

We held a Zoom meeting on Sunday to combine all of our insights. Based on our research and interviews, we talked about each note everyone had until we agreed on our persona.
We contacted Prof. Hamburger again in order to get more insights about our field of research. We scheduled a follow-up interview with Hamburger, and he directed us to read a chapter in his book - "Internet Psychology. The chapter's name is "How Do We Successfully Navigate Our Way Through The Digital Jungle?" The chapter raising questions related to our self values and sense of well-being and how technology helps us achieve those values.
In order to present the media bias and differences of the various media organizations, we collected different online news reports that cover the same events in different framing and semantics. Also, we started exploring Google News in order to examine their approach towards accessibility and diversity in the news.
After weeks of brainstorming, we finally came up with a name to our project - FlipƧide.

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